A competent web editor must obey several golden rules to achieve its goals of SEO and customer satisfaction. Here are ten golden rules that any web editor should follow and achieve its goals of SEO and satisfy its customers.
You don’t write for the web as you write for a Paper magazine. To be effective and expect readers, a web editor must rely on several web media-specific writing rules to inform, convince and improving its natural SEO.
The web editor writes articles for a client, often a company. If the primary goal of a web editor is to position themselves well on search engines, the web editor must also know their client very well.
Rule n ° 1: it is necessary to define the keywords that are most important to him according to his activity and his target audience.
You know your client, and you have defined your target audience (or audiences). You must now work on your messages so that the user, often in a hurry, can quickly find the information he is looking for. It is essential to provide qualitative information (well written, entertaining, educational or perhaps funny) to meet the user’s expectations. It is the quality of the content that counts, not the number of keywords.
If you have a lot of content and several web writers who contribute, it is fundamental to structure your information online and define a style and tone for your web content. This is where the famous and indispensable web editorial charter comes in: this key reference document will follow you throughout your essays and can be used by all contributors to the site.
Web writing has its own rules and adapts to the behavior of the internet user, and especially the mobile, even more, pressed and not very attentive. So, in addition to having a right editorial style, you need to be clear, concise and forceful to get the reader’s attention. Make sure to use simple and understandable vocabulary and to work on your titles, which must be short and powerful.
For your website to be visible on search engines, you must write in an SEO perspective. Choose your keywords well, take care of your titles, insert useful links and regularly produce quality content (it always comes down to it, the content!). Still for SEO, take the time to heal your home page, so that the user immediately finds the information that interests him. 30 % of internet users leave the front page if it is not well designed.
Place the important content (keywords) at the beginning: in the titles, at the beginning of the articles, at the beginning of your paragraph or section, summarize the crucial information. This allows the user to find the information he is looking for instantly. Keep in mind that you write for your readers, and the articles need to be easier to navigate. Also, these web writing efforts will improve your SEO positioning on search engines. It is gymnastics of the mind, and it is necessary to train to write by “thinking” SEO, then it becomes a habit, and we forget this constraint to leave room for the editorial style.
The internet user reads diagonally and about 25 % slower than on paper. Write short, spacious articles, prioritizing information and highlighting keywords. It is also essential to create internal links so that users (and search engines) can access different levels of knowledge. In short, take care of the bottom as well as the shape.
Talk to your visitors and offer content that interests them to keep them loyal. For this, nothing better than to customize your content according to the intended audience, even if it means creating several universes in a website. In some cases, it is possible and exciting to develop several subdomains.
The animation of your website is crucial, a site that lives; it is an active site. A site that does not move is a former site. Offer a news section, publish regular reports and involve your readers on a Facebook Page or discussion Forum. Remember this: a site regularly updated and shared on social networks puts all the chances on its side to be better referenced on search engines. Social networks (Google+, Facebook, Twitter, Pinterest, Tumbler, etc.) must be integrated into your digital content strategy. Good content is content that is shared. You should create a real relationship with your target audiences.
With SMS and its new spelling laws, you can see spelling mistakes on the web. An article that contains several errors of agreement distracts the visitor from your message and makes you lose credibility. To avoid this, do not hesitate to read back to yourself and have a third party read back to you.